Really? Now What?
"The truth is, anyone can start projects. The world is full of just-started projects that looked great at the time but were never completed."
- Joyce Meyers
All Dressed up and no place to go.
That old familiar saying sometimes hold true for start up franchises and emerging brands...You paid money for manuals, the FDD, the franchise website, training tools, you've built the prototype, it's tested, proven out, you're ready to go! Really? Now What? What do you have to show for all the time and money spent up to this point? Where's the ROI?
AWARDING THE RIGHTS TO YOUR FRANCHISE OPPORTUNITY.
In order for a franchise system to truly grow you must sell/award franchises to qualified individuals. You're not a "growth story" if you're not selling new franchise units, hell you may not even be a franchise story if you're not selling franchises!
Founders of newly formed franchise companies are usually so caught up in the idea of "process" or in other words "the work of the business" that in fact they overlook the time, the cost and needed strategy to sell franchises. In fact, so many founders are so sure their franchise will be an instant hit they actually believe they can sell it on your own or simply use a "success fee" broker network as their entire development plan. There are no zero cost decisions, one way or the other. As we say, "if you think it's too expensive to hire a professional, just wait until you see what it costs you when you hire an amateur!"