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Believe your franchise has what it takes to experience explosive growth and be the next Hot Concept, but frustrated it’s not growing fast enough? Does your sales team appear to have everything it needs to perform well, and yet it’s still putting up less-than-stellar results?
We can help you sell more franchises by finding out where your franchise stands and executing a plan to achieve the growth you deserve.
According to Frandata, an average of 300 newly franchised brands launch every year. But many new franchises fails because of the lack of a strategic selling plan.
It is never advisable to take a haphazard, “let’s just do a deal” sales approach or to accept franchisees in undesirable markets simply because they’re convenient or because they say all the right things about your brand.
It’s also never a good idea to place all your faith in franchise brokers who tell you, “Go ahead and sell; you’re ready,” without providing any expert preparation. If you think it’s too expensive to hire a professional to do the job, wait till you hire an amateur! (- Red Adair)
And selling isn’t even all there is to it. In fact, true strategic franchise sales requires concentrated, detailed, granular work on many different levels. Especially if you’re expecting to grow a robust business.
Feeling overwhelmed by all this? We can help.
A timely, consistent sales effort always wins out.
And that’s our specialty: We sell!
From making initial contact to qualifying the prospect, guiding the candidate through the application process, visiting stores, conducting meetings/follow ups, powering through discovery days, and working with prospects every step of the way, Franchise Growth Solutions earns its keep by selling franchises for you. This is what accounts for our “success-based” upside, helping us offset our lower service fees.
Plus, our work ethic means that you, the franchisor, can stay continuously focused on building the operational side of your business.
So…a win-win for everyone.
Potential royalties produced annually
Franchising is in Gary’s blood, and his never-ending passion for growing franchise brands is contagious. It’s obvious why his keen industry knowledge and impressive track record make him the ‘go-to’ franchise development coach for new and emerging food franchise brands in the Northeast.
As an emerging franchisor, I’ve found Gary to be crucial to my franchise growth. The amount of knowledge he brings from his 30 + years of experience can be somewhat intimidating at first, but Gary does a great job of breaking it down step by step. His team of personnel – from operations to marketing – is a huge help.
I would highly recommend Gary to anyone looking to expand their business system through the franchising model who has no idea where to begin or how to get started. Even if you have some experience in franchising (as I did), it’s nothing compared to what you’ll continue to learn from Gary.
Gary doesn’t just sell franchises, he’s a coach, a mentor, a teacher, and, most importantly, a friend,
From the minute you receive a franchise inquiry to the years of support you provide each franchisee, the value created for your brand, beginning with the initial conversation, serves as the foundation for your entire system.
For us, it’s plain, clear, and simple. Once we establish the “saleability” of your brand, we are able to determine if we will accept you into our portfolio of brands.
With that out of the way, here are our top five steps to getting a new franchise system off the ground.
Your strategic development plan is your blueprint for growth. It outlines your markets, trade areas, ideal franchisee profiles (and where to find them), costs per inquiry, preferred conversion percentages, budgeting, and overarching business goals.
A comprehensive strategic plan in written form helps you understand the impact a properly executed franchise sales program will have on your future growth, cash flow, service cost, and trademark value, as well as the effect it will have on the overall success of your franchisees.
We work with you to create a well-thought-out plan that looks forward toward the next one to three years. And with the help of our proprietary “Checklist to Sell®” guide, we’ll then assist you in launching your franchise program at exactly the right time.
We develop your lead generation system from scratch (or enhance your existing process, should you have one already in place).
Here again, we work with you, helping to identify ideal prospect profiles and uncover where they are, what they’re like, and what might motivate (or discourages) them from purchasing a franchise. From there, we target them with a results-oriented campaign.
These campaigns can unfold in numerous ways: from in-store POP solicitations to targeted email blasts and/or a well-developed franchise webpage designed to bring select operators to your door.
Franchise Growth Solutions also assists you in crafting a campaign budget optimized to help you hit your sales goal for new franchisees. We provide direct oversight and train your team in how to monitor results from CPL, to CPC, to conversion via the website as well as the offical “closing” of franchise sales.
Proper vetting and qualifying of each franchise candidate is a critical step lots of franchisors get wrong.
Many franchisors are happy to qualify a prospect simply because they have the required capital, they already have a location set up, they simply “ove” the brand, or, worse yet, because a commission-driven franchise salesperson says the prospect will make a great franchisee.
None of these reasons alone is reason enough to award a franchise to anyone.
Franchise Growth Solutions qualifies each franchise candidate––financially, philosophically, and experientially. This lets you stay focused on building the operational side of your business, while we zero in on finding the best individuals to award with your franchise.
That said, as the franchisor and final decision maker, you can expect to be included throughout the process: from meeting and vetting the candidate tto making the ultimate decision on whether to accept the franchisee or not.
Two of the most important aspects of the franchise sales process are timely response and continuous value generation. These stem from:
and franchise-industry-specific “know how.”
Given the immense effort it takes to close a franchise sale, no startup or emerging franchisor should ever think about trying to work through the process on their own.
That’s where we come in.
Proper onboarding is vital for getting your franchisees off to a great start and for securing your long-term investment. Plus, franchisees are more likely to follow your system when they have a deep understanding and respect for your brand’s mission as well as its trademark value and collective approach to brand identity.
Conversely, renegade franchisees are often the product of franchise systems lacking in support or a strong corporate/brand culture––both of which are crucial to success.
In short: The more your franchisees value your system, the less likely they are to try and “reinvent the wheel.” And the more likely they are to give you great results.
Franchise Growth Solutions believes everyone in your organization should live and breathe your mission and brand positioning. And we know that, when onboarding is properly executed, your franchise community will speak the same language and practice the same methods, allowing them to deliver the highest quality products and services with complete consistency. For these reasons, we’re 100% dedicated to helping you develop onboarding practices that are designed to be an integral part of your corporate culture.
In other words, our work sets the stage for everyone to thrive, grow, and achieve their most ambitious goals.
This involves a full evaluation of your current concept, its performance, and the points of differentiation you’ll be able to bring to your franchise community.
We can help you determine whether your business is “franchiseable” and, if so, we can provide you with an approximate franchise timeline, along with a list of estimated costs.
Communicating the inner workings of your business and its systems in a clear, simple, and detailed manner is key to your success and the success of your franchisees.
In addition to detailing your entire operating system, your confidential operations manual can also provide:
The process of building a complete manual will require your input and your verification for all finalized content. We review your prototype, we assess, we document, we collaborate and then working together we write your manuals.
Once a draft is released to you for content review, we’ll revise, format, paginate, and then repeat until the manual is as complete and accurate as possible. We’ll then show you how to update and modify in order to build an “evolving” manual document that remains relevant throughout the entire lifecycle of your brand.
Before we can market your concept to interested parties as a bona fide franchising opportunity, you must first create a Franchise Disclosure Document (FDD).
This document is a necessary legal requirement for compliance with franchise industry regulations. (These regulations include Federal Trade Commission rules and, in some states, may even require you to file a Uniform Franchise Registration Application.)
Although we’re not attorneys, Franchise Growth Solutions will provide you with recommendations on top franchise lawyers to engage for your business. We’ll also provide added guidance as you work alongside your attorney to ensure you’ll be able to sell your franchise anywhere you choose.
The franchise prototype is the single most important representation of your concept, your system, and your consumer-facing business. It’s the “laboratory” in which all innovations are developed––the engine that keeps your brand relevant, organized, and quantifiable.
The franchise prototype you build with FGS will make it possible for other, less-skilled individuals to engage in the successful operation of their own franchised business (while leveraging your system, trade name, and brand reputation).
Many companies fail to live up to their full potential because they never bother to create a strategic plan.
Keeping this in mind, our strategic planning process is designed to develop long-term goals for your company, providing concrete initiatives as well as definitive timelines to help you meet those goals.
The resulting strategic plan will act as a blueprint for your company growth. It will determine all milestones, benchmarks, and forecasting processes. It will also serve as the execution strategy used to carry out the many elements of your company’s comprehensive business plan, including:
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DUPLICATE LEADS:
LEAD SHARING: We never present more than one brand to a prospect who has contacted us specifically for a particular concept. To attempt to “Switch or Share” a lead lacks integrity, professionalism, and credibility. In addition, it sets up credibility issues in the mind’s eye of the prospect. We do not engage in lead sharing for any active lead. An Active Lead is defined as a lead that is not marked in our CRM as: “unresponsive” or “not qualified” or “franchisor not registered in the State” or has been stored in our CRM for less than six months.
DUPLICATE LEADS: From time to time an individual may contact us separately about two or more brands in our portfolio. This contact may be on the same day, weeks, months, or even years later. It may result from a search engine, lead portals, our robust social media pages, live events, asking us, and/or visiting our website. WE HAVE NO CONTROL OVER THIS. These duplicate leads/inquiries are initiated by the prospect NOT Franchise Growth Solutions. If an individual inquires about more than one concept or our other services then we will present the additional concept(s). This means someone applying for your brand may also be simultaneously or otherwise gathering information and applying for another brand in our portfolio. WE NEVER STEER A CLIENT TOWARDS OR AWAY FROM ANY BRAND IN OUR PORTFOLIO, NOR WILL WE INHIBIT THE PRESENTATION OF INFORMATION. Our obligation to our clients regarding duplicate leads is to make every good effort to present your brand with the same enthusiasm, professionalism, and vigor as any other brand the individual inquired about. Sometimes prospects ask that we NOT disclose that information. If that is the case we will respect the prospect’s request and no disclosure will be made to our client. These “duplicate leads” may choose to buy your brand, or buy another brand, or buy both brands or buy nothing. We service each lead for each brand where they make inquiry, without exception. In addition, you acknowledge that you have complied with all local, state and federal regulations allowing FGS to send text messages to leads. As an extra effort to keep leads engaging in the franchise buying process we distribute our online magazine FranchiseMoneyMaker to all leads in our CRM.
OTHER BRANDS WE REPRESENT: We do not offer brand/concept category exclusivity. This means we may represent a brand similar to your brand. If for any reason, at any time you wish to know which brands Franchise Growth Solutions directly represents then we invite you to visit our brand page at https:// www.franchisegrowthsolutions.com/clients
None of the communications on this website should be construed as an offer to sell a franchise. We will not offer any franchise for sale: (1) until your state has duly registered our franchise offering or duly exempted our franchise offering from registration, if your state requires registration or exemption; and (2) until we have duly delivered our franchise disclosure document to you in compliance with applicable law.
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– Jeffrey Gitomer
– Colin Powell
– Joyce Myers
– Debbie Fields