Committed to bucking the mainstream “surf culture” and “natural food” trends frequently employed by our açai competitors, our concept is strategically positioned to stand out: from our memorable store design to the look, taste, and feel of every item we serve. Each brand component has been intentionally created (and since proven) to be distinctively attractive to millennials, Gen Z-ers, and up-and-coming generations. Even so, our brand is enticing enough to appeal to all young-at-heart clientele, earning an ongoing “stamp of approval” from parents as well as a ton of love from grandmas and grandpas addicted to popular frozen desserts and sensational savory bites with a healthful twist.