In 2012, right in the heart of New York City, four friends took a chance and opened a small macaron pop-up shop at the Winter Village in Bryant Park. What started as a temporary idea quickly turned into a sensation: for nine weeks straight, lines wrapped out the door and the macarons disappeared as fast as they were made. That’s how, almost by accident… Woops! was born.

Since then, the brand has discovered the magic a simple box of French macarons can hold—sparking joy, spreading love, and turning ordinary moments into something extraordinary. Bringing smiles and brightening someone’s day is what truly drives them forward.

Their number one priority is customer happiness and satisfaction. They stand 100% behind their products, and if something isn’t quite right, they’re always ready to listen, make it right, and improve. Because beyond macarons, Woops! is all about creating memorable experiences and making every person feel valued and special.