Why Zen Massage? Because Zen Massage® offers Advantages for Consumers and Franchisees in a Booming, Wide-Open Business Sector! For Consumers: None of the binding contracts or membership fees they hate. Instead, Everyday Value Pricing and a rejuvenating Close your Eyes and Count to Zen® personal escape. For Franchisees: Lower investment and fees. More efficient layout and operation. Outstanding franchisee support. And energizing opportunities for growth. Professional Massage in the U.S. Grew 66% last 10-years to $16 bil annually in U.S. (Skin Care is even larger). Strong rebound through pandemic. 92% of consumers say Massage a benefit to overall health; Effective in reducing pain. Strongest population growth projected among most likely massage client demographic. Doctors and Consumers increasingly embracing Massage as part of comprehensive “wellness journey” and insurance. But while Starbucks has 40% market share in Coffee Shops, Planet Fitness has 20% of the Gym market, and McDonald’s has 21.4% of the ENTIRE Fast Food market — No single business has more than a 5% share of the $16 billion Massage market Professional Massage and Skin Care are Wide-Open and Ripe for a Better Idea – And that Better Idea is Zen Massage®.